Social Media

Social media is the new frontier in job searching and networking for employment opportunities. There are many benefits to using social media and also several hazards that you need to be aware of:

1. Control your image
   Social media is the new "first impression". Social media is accessible to anyone, and more frequently organizations are using it as a screening tool for job applicants. You must be aware of what your online image is. Your online image consists of your social media profiles, pictures and any reference to your name that can be found using search engines. Be sure that you are projecting a positive image, and if need be search out any references to your name and delete any negative content. If you are having difficulty removing your online profiles and content there are companies that specialize in "cleansing" your online image that can assist you.
2. Build your brand
   Be aware that your online presence is a representation of you. Just as organizations brand products, you should brand yourself in a positive light. Control your image online by creating profiles on the major social networks such as Twitter, Facebook and LinkedIn. Use these to project a positive image. Use a blog as you would a portfolio for work, LinkedIn as a resume and Twitter and Facebook for expressing your ideas and networking.
3. Be aware of your voice
   Everything your write online is your voice. Unlike in-person conversation, everything you write online under your name can last a lifetime and projects who you are, what you think and what you believe. Be conscious of what you say, and what it says about you. Watch out for poor grammar and commenting or sharing your opinion on sensitive issues.
4. Know your audience
   Be aware of who is in your network of friends and followers online, but also of those who have the ability to view your online content. Be aware that past, current and future employers and colleagues have the ability to search for you and view your profiles. These people are the most likely candidates for people who will assist you in attaining future employment.